E99 – 7 Steps to Launching a Million Dollar App with Sean Casto
Sean Casto is the founder of the premier app marketing agency PreApps, where he has helped thousands of apps reach millions of downloads. He’s also the creator of the App Marketing Academy, the world’s best online mobile app marketing program.
Today, Sean is one of the most in-demand experts on mobile app marketing and growth. His reach has expanded to 80 countries across 24 different app categories, where his clients create, launch, and market their apps, taking each app from zero to millions of downloads and sales. He has worked with million-dollar apps like Flyp, OverKill 2, and Gadget Flow, and even billion-dollar apps like Cheetah Mobile’s Security Master (over 550,000,000 downloads).
During out interview we discuss:
– Sean shares the 7 pillars of creating and launching a million dollar app.
– In pillar #1 Sean talks about how and why you need to start with a grand vision for your mobile app.
– In pillar #2 Sean talks about the importance of innovation and how to create something that people can’t live without.
– In pillar #3 Sean talks about the role of growth marketing. He discusses how the 50% rule and how it applies.
– Sean talks about some of the growth levers when it comes to getting traction and downloads.
– In pillar #4 Sean breaks down the value of the having a real team behind the scenes.
– In pillar #5 Sean talks about virality, retention and app addiction and how this impacts a million dollar app.
– Sean talks about how Candy Crush and how they generate $1 billion in revenue annually through their highly addictive app.
– In pillar #6 Sean talks about how important money masterly is in order to rapidly grow a profitable mobile app.
– In pillar #7 Sean talks about the importance or measuring whats working and what’s not. “Don’t be lazy test like crazy!”
– Sean breaks down some important KPI’s you should tracking in order to launch a successful app.
– Sean shares his favorite growth tool/software.
– Lastly Sean shares one of his favorite books.
Get a copy of FREE Sean’s best selling book “App Secrets” at www.seancasto.com/growthexperts