E52 – 6 Proven YouTube Targeting Strategies to Get More Clients
Brett Curry is the CEO of OMG Commerce, a digital marketing agency and Google Premier Partner. Brett is the author of The Ultimate Guide to Google Shopping published by Shopify. He is also the host of the eCommerce Evolution Podcast highlighting what’s new and what’s next in eCommerce. He and his team manage Google, Amazon, and YouTube ad campaigns for over 100 growing brands. His insights into Amazon and Google Advertising have been featured on stage at top industry events like IRCE, Seller Summit, and Social Media Marketing World.
During our interview we discuss:
– Brett hates cold calling so he shares the #1 strategy that his company uses to get clients today.
– Brett shares why he loves video marketing so much and why he believes there is such a big opportunity for entrepreneurs and marketers.
– We discuss whether it’s better to have a highly produced video or just using an iPhone and the #1 key to success.
– Brett shares how to target true view pre-roll ads in order to get your video ads in front of your exact target market.
– Then Brett shares his strategy for re-targeting your competitor’s visitors.
– Brett talks about some of the newest features for YouTube advertiser including target CPA.
– Brett also shares his favorite growth tool/software.
– Then he recommends a good book for the Growth Experts audience/listener.