E35 – How Influence & Co. Became One of the Fastest Growing Content Marketing Agencies in the US with John Hall
John Hall is the CEO of Influence & Co. a well-known content marketing agency, a top-rated keynote speaker who also writes for Forbes and Inc. and has contributed to over 50 other publications. He’s the author of the hit book “Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You” which is how I heard about him. Last but not least his company has been ranked #239 on the Inc. 5000 fastest growing company list.
During our interview we discuss:
– John shares the revenue #’s that allowed his company to be ranked on Inc. 500 three years in a row.
– John shares how they got customers during the early startup days.
– Then he shares the #1 strategy that they use to get new clients today.
– We talk about how to become a fearless entrepreneur.
– John talks about his favorite form of content and why.
– He shares a few tips on how both companies and personal brands can build influence in a noisy world.
– John defines content triggers and why they are important.
– John shares the biggest mistakes he sees marketers, bloggers and personal brands making when it comes to content marketing.
– He shares his favorite growth tools/software he uses to help grow his content marketing agency.
– John shares his favorite book that he suggests we all read.