E315 – The Science Behind What’s Working in Marketing Today
Bill Durrant is the Founder and President of the fasting growing full-service media agency in the world and Ad Age’s Small Agency of the Year, Exverus Media. Bill and Exverus empower growth-stage, culture-creating brands through data, creativity, and insight-driven media planning. He develops creative media ideas and grow brands that he believes in. On top of that, he’s the author of a new book, Digital Stone Age.
Is TV dead? Despite the rise of digital media and advertising, Bill is here to discuss what’s really working to drive growth in business, giving us the scientific research behind why we need to execute a balance of traditional brand building tactics with modern, digital brand building tactics.
Tune in to learn the best way to grow a brand in 2021 and beyond, why it’s importance to stay ahead of measuring and understanding success, and what advertising strategies businesses with smaller budgets should be using.
During this interview, we discuss:
2:08 – The inspiration behind Bill’s book, Digital Stone Age
3:32 – Bill’s entrepreneurial journey + How his agency has growth in the past decade
5:31 – The most effective way to grow a brand in 2021 + Binet and Field study
10:04 – Is TV dead or are agencies just trying to push digital advertising too much?
11:26 – How brands with smaller budgets and investment levels benefit from the same media strategies as large companies
13:16 – Shifts in media and marketing to be aware of in 2021 and beyond
16:19 – Where is TV going and how is television going to compete with other media channels?
18:27 – How to be one step ahead of measuring and understanding success
20:25 – Data and privacy concerns + Technological innovations in privacy
24:39 – Bill’s takeaway about the mindset needed for building your brand effectively
25:23 – Bill’s favorite growth tool + How it works
26:10 – His most recommended book
26:42 – How to connect with Bill and get a copy of his book
Plus, a whole lot more!
Get his book: Digital Stone Age
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