E307 – How to Leverage Automation to Save Time and Money While Increasing Sales
Dan McGaw is an award-winning entrepreneur and speaker, as well as the Founder and CEO of McGaw.io, an analytics and marketing technology consultancy. As one of the original growth hackers, Dan is here to give insights into how to leverage automation to save time and money, as well as grow your topline revenue.
Tune in to learn the benefits of leveraging text messaging and other digital channels as marketing tools in your business, in addition to the many tools Dan recommends for integrating automation into your business processes.
During this interview, we discuss:
2:16 – The inspiration behind Dan’s book, Build Cool Shit
3:07 – About McGaw.io
4:05 – The growth Dan and the firm has seen from 2019-2020 + The growth they’re projecting for the future
5:40 – The importance and potential benefits of automation in business
6:48 – How Dan has used automation to grow his business
9:35 – Automation as a tool for businesses with tight budgets
10:26 – Saving time + Customer acquisition: Lead scoring
12:31 – Great tools to score leads: The benefits of Autopilot
14:55 – What’s relevant and compelling today about automation based on the recent shifts in marketing?
16:24 – Examples of text-based automation (SMS) that aren’t spammy
22:49 – How to fill your marketing funnel with text message users + Giving leads credit vs. coupons
25:33 – Dan’s biggest piece of advice on making automation personalized and engaging
26:56 – Dan’s favorite business growth tools
27:44 – His most recommended book
28:23 – How to connect with Dan
Plus, a whole lot more!
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