E262 – Why You Need to Start Thinking Outside the Sales Funnel

E262 – Why You Need to Start Thinking Outside the Sales Funnel

With Anand Kishore

Anand Kishore is the CEO and Co-Founder of AspireIQ. AspireIQ plays an instrumental role in helping enterprise brands transform their business through the power of brand communities.

During this interview we discuss:

01:45 – Why and how Anand launched AspireIQ.

4:12 – What exactly does AspireIQ do?

5:17 – He shares their revenue and growth #’s

6:36 – Anand picks one business superpower he wished he had.

8:26 – How and why is it important to build a relationship and investing it in community.

9:31 – He shares 2 examples of top performers when it comes to investing in a community for B2C and B2B.

12:07 – We talk about why community is the future of marketing, customer engagement and brand?

13:24 – How and why you need to identify your high value relationships and how to make them a part of your community.

14:40 – Why its important to take a more holistic approach to community vs just focusing on leads/clients.

15:25 – Anand shares an example of how community can be used to lead a prospect through the buying process.

17:15 – The power of thinking outside of the sale funnel

20:56 – He shares his favorite growth tool/software.

22:00 – Anand recommends one of his favorite book.

Plus a whole lot more1

Anand’s Websites:

FREE Resources www.aspireiq.com/growth-experts

Connect with Anand on LinkedIn!

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E262 – Why You Need to Start Thinking Outside the Sales Funnel

Anand Kishore

AspireIQ

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