E252 – How Super Coffee Went From $5 Mill Year to $5 Million Month
Jim DeCicco is the CEO and oldest brother of Super Coffee which started in a college dorm room and is now doing over $5 million per month in sales. This is Jim’s 2nd time on the podcast and the previous episodes can be found at the link below.
During this interview we discuss:
1:30 – He shares his personal experience of being infected with the Covid19 and how it impacted him personally and as a business.
2:51 – Jim gives us an update on the companies growth since our last interview over a year ago.
4:02 – He talks about the concept of working IN your business vs. ON your business and why it has been very instrumental to Jim’s growth.
7:44 – How and why its important to create organizational capacity.
10:15 – How Jim overcame the challenge of finding the right talent and developing a company culture.
10:50 – He talks about his C.O.A.C.H framework for building a great culture.
13:32 – Jim talks about what Super Coffee is and how the brand has evolved since launching the business.
16:54 – How culture has been a very important component in a business.
16:35 – Jim shares a book that helped him create a culture for his business.
19:45 – How did he overcome giving control of his business to his team.
22:29 – He shares the framework behind their acronym C.O.A.C.H.
23:55 – A word of advice from Jim DeCicco.
25:12 – Jim shares one business superpower he wished he had.
Here’s a 25% OFF Coupon Code from Jim! CODE = askdennisbrown
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