E25 – 4 Mistakes to Avoid When Creating a Winning Infographic with Brian Wallace
Brian Wallace is the founder of Nowsourcing which is the top-ranked Infographic agency in the USA, with clients ranging from Adobe, Twitter, FedEx, LOreal and Google down to small local businesses.
During our interview we discuss:
– What is an infographic?
– Why did Brian decide to focus on infographics for this business and why do they work so well?
– Brian shares the biggest mistakes marketers and entrepreneurs make when it comes to infographics.
– We discuss 3 winning case study using infographics.
– Brian shares important metrics to measure when it comes to infographic marketing.
– Brian even shares the #1 strategy that Nowsourcing uses to get new clients.
– He shares what he would do differently to grow his company faster if he did it all over again.
– Brian shares his favorite growth tool/software.
– Brian shares one of his favorite books with the audience.