E213 – How to Create Highly Engaging Videos that Your Audience Loves
Nick Francis is the co-founder of Casual Films which is a video production agency that helped create over 10,000 videos for his clients like Facebook, Google, Redbull, Chanel, and Samsung. He is also the author of the new book called “The New Fire” and also a podcast host for “The Better Video Podcast”.
During this interview we discuss:
1:10 – Nick shares the story about how his journey to film making began.
5:23 – Nick shares the one business superpower he wishes he had.
6:58 – He shares the #1 strategy they use to get clients today.
10:00 – Why Youtube contacted Nick to share how he was getting so much engagement with his videos.
15:02 – We discuss key elements to creating highly engaging videos that your audience will love.
18:25 – The science of empathy and how it affects us through watching videos.
21:32 – The result if your target audience would feel the emotions that you were trying to convey.
25:53 – He shares his favorite growth tool/software.
26:20 – Lastly he recommends one of his favorite books (besides his) to the audience.
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