E178 – How to “Get the Meeting” with Stu Heinecke

E178 – How to “Get the Meeting” with Stu Heinecke

With Stu Heinecke

Stu Heinecke is a Wall Street Journal cartoonist, Hall of Fame-nominated marketer, best-selling author of “How To Get A Meeting with Anyone.” Stu is dedicated to producing unfair advantages for B2B clients using “Contact Marketing,” a fusion of marketing and sales that supports Account Based Marketing strategies by enabling reps to connect with virtually anyone.

During out interview we discuss:

– Stu talks about the release of his NEW book “Get the Meeting” on October 15, 2019.

– He talks about how “Contact Marketing” has evolved into a 3 prong approach that incorporates both online and offline.

– Stu gave an example of how to use a combination of online ad re-targeting / re-marketing in conjunction with offline “contact marketing” strategies.

– We talk about a NEW concept contact marketing strategy called “pocket campaigns”

– He shares what is a digital persistence campaign?

– Stu talks about a strategy that can lead to over 100% conversion rate.

– How one of the companies in his book got a 69 million % return on marketing campaign investment.

Stu’s website:

Get a copy Stu’s NEW book, “Get the Meeting”

Connect with Stu on LinkedIn

https://stuheinecke.com/

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E178 – How to “Get the Meeting” with Stu Heinecke

Stu Heinecke

Author of "Get the Meeting"

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