E161 – 3X Your Inbound Leads w/o Adding More Website Traffic w/ Marcus Taylor

E161 – 3X Your Inbound Leads w/o Adding More Website Traffic w/ Marcus Taylor

With Marcus Taylor

Marcus Taylor is the Founder & CEO of Venture Harbour, a digital innovation studio in Oxfordshire that has built a multi-million dollar portfolio of highly-automated online businesses with zero funding inc. SaaS tools, comparison sites, and more recently, MacOS apps. Marcus also developed the World’s first scientifically-valid method of measuring human comfort zones and has been featured in the Forbes 30 Under 30.

During our interview we discuss:

– How and why Marcus became and entrepreneur

– How he optimized one component of his website which increased the number of leads by 4X w/ no additional traffic.

– How cognitive biases impact the # of leads you generate from your website.

– We discuss a simple web form hack that can increase your conversion by over 50%.

– He shares a key strategy they uncovered on how to leverage segmenting to increase the # of leads as well as the overall conversion.

– How motivation controls the overall conversion rate of inquiry/web forms.

– We talk about how some simple changes your web forms can maximize the ROI on your paid advertising campaign.

– Marcus shares one of his favorite growth tools/software.

– He shares one of his favorite books.

Marcus’s website:

Learn How to Capture 4X More Leads & Sales From Your Website

marcus@ventureharbour.com

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E161 – 3X Your Inbound Leads w/o Adding More Website Traffic w/ Marcus Taylor

Marcus Taylor

Venture Harbour

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