E15 – How to Use Storytelling to Attract Your Target Market with Joe Lazauskus

E15 – How to Use Storytelling to Attract Your Target Market with Joe Lazauskus

With

Joe Lazauskus is a marketing and technology journalist as well as a Content marketing and native advertising expert. He Regular speaker at ContentMarketing World, Web Summit, Collision, and other major industry conferences.  He about to launch a book called The Storytelling Edge: How to Transform Your Business, Stop Screaming into the Void, and Make People Love You”

In this episode, Joe and I cover a lot of ground about storytelling content marketing and more.

– How/why does storytelling work?

– Joe shares his “universal storytelling framework” that anyone can use to tell more compelling and effective stories.

– He also shares some storytelling tips to stand out from the crowd.

– We talk about Joe’s new book, “The Storytelling Edge: How to Transform Your Business, Stop Screaming into the Void, and Make People Love You”

– Joe shares two of his favorite growth/marketing tools/software.

Joe’s websites

www.thestorytellingedge.com

Get the book on Amazon at https://www.amazon.com/Storytelling-Edge-Transform-Business-Screaming/dp/1119483352

www.contently.com

Joe Lazauskus email lazer@contently.com

E15 – How to Use Storytelling to Attract Your Target Market with Joe Lazauskus

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