E15 – How to Use Storytelling to Attract Your Target Market with Joe Lazauskus
Joe Lazauskus is a marketing and technology journalist as well as a Content marketing and native advertising expert. He Regular speaker at ContentMarketing World, Web Summit, Collision, and other major industry conferences. He about to launch a book called “The Storytelling Edge: How to Transform Your Business, Stop Screaming into the Void, and Make People Love You”
In this episode, Joe and I cover a lot of ground about storytelling content marketing and more.
– How/why does storytelling work?
– Joe shares his “universal storytelling framework” that anyone can use to tell more compelling and effective stories.
– He also shares some storytelling tips to stand out from the crowd.
– We talk about Joe’s new book, “The Storytelling Edge: How to Transform Your Business, Stop Screaming into the Void, and Make People Love You”
– Joe shares two of his favorite growth/marketing tools/software.
Get the book on Amazon at https://www.amazon.com/Storytelling-Edge-Transform-Business-Screaming/dp/1119483352
Joe Lazauskus email firstname.lastname@example.org