E145 – The Lead Gen Strategy that Top Marketers Use but Rarely Talk About w/ Doug Morneau

E145 – The Lead Gen Strategy that Top Marketers Use but Rarely Talk About w/ Doug Morneau

With Doug Morneau

Doug Morneau is an Author, Speaker, Podcaster, and Media Buyer – specializing in Sponsored Email. His first book “THREE BIG LIES – The Real Truth About Renting Email Lists to Generate Targeted Leads and Sales” became an International Best Seller. As a podcaster, Doug currently hosts the “Real Marketing Real Fast” Podcast. He interviews top marketers, industry experts, and SAS vendors.

During our interview we discuss:

– Doug shares how and why he went from a fancy office with lots of staff to more of remote team.

– Doug shares what exactly is sponsored email?

– We talk about how some sponsored email opportunities have as high as 48% open rates and millions of people on their list.

– Doug talks about some of the biggest benefits and reasons why he loves sponsored emails.

– He shares the EXACT steps you need to take in order to start leveraging sponsored email for your business.

– He expands on the difference between native ads versus non native ads.

– We talk about the importance and power of leveraging online retargeting strategies in conjunction with sponsored emails.

– Doug talks about a really easy way to learn what are the right publications to target in order to make sure they are your target audience.

– He shares the biggest mistake he sees people make when it comes to email lists.

– We talk about his favorite growth tool.

– He shares and recommends one of his favorite books.

Doug’s website:

Get a FREE copy of his book…

“THREE BIG LIES – The Real Truth About Renting Email Lists to Generate Targeted Leads and Sales”

www.dougmorneau.com

——————————–

If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode.

Connect with Dennis Brown 

AskDennisBrown.com

LinkedIn

Twitter

E145 – The Lead Gen Strategy that Top Marketers Use but Rarely Talk About w/ Doug Morneau

Doug Morneau

DougMorneau.com

Get my FREE e-book: The 7 Habits of Highly Successful LinkedIn Users

Learn how I generated over $20 million in business with my LinkedIn marketing and social selling system!

Close this popup