E145 – The Lead Gen Strategy that Top Marketers Use but Rarely Talk About w/ Doug Morneau
Doug Morneau is an Author, Speaker, Podcaster, and Media Buyer – specializing in Sponsored Email. His first book “THREE BIG LIES – The Real Truth About Renting Email Lists to Generate Targeted Leads and Sales” became an International Best Seller. As a podcaster, Doug currently hosts the “Real Marketing Real Fast” Podcast. He interviews top marketers, industry experts, and SAS vendors.
During our interview we discuss:
– Doug shares how and why he went from a fancy office with lots of staff to more of remote team.
– Doug shares what exactly is sponsored email?
– We talk about how some sponsored email opportunities have as high as 48% open rates and millions of people on their list.
– Doug talks about some of the biggest benefits and reasons why he loves sponsored emails.
– He shares the EXACT steps you need to take in order to start leveraging sponsored email for your business.
– He expands on the difference between native ads versus non native ads.
– We talk about the importance and power of leveraging online retargeting strategies in conjunction with sponsored emails.
– Doug talks about a really easy way to learn what are the right publications to target in order to make sure they are your target audience.
– He shares the biggest mistake he sees people make when it comes to email lists.
– We talk about his favorite growth tool.
– He shares and recommends one of his favorite books.
Get a FREE copy of his book…
“THREE BIG LIES – The Real Truth About Renting Email Lists to Generate Targeted Leads and Sales”
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