What is sales intelligence?
My definition of sales intelligence is data that you can leverage to enhance or increase the opportunity of making a sale!
Types of sales intelligence that are readily available via LinkedIn include:
- In common connections
- In common groups
- Educational history
- Work history
- Philanthropic and charitable invovlement
- Influencers they follow
- Hobbies/interest outside of work
- People who have recommended them and vice versus
- Content they publish
- Content they engage with (like, comment, share)
- Company press releases/updates
- Events they are involved with or are attending
4 Reasons Why You Need to Start Gathering Sale Intelligence on LinkedIn
#1 – Sales intelligence helps you build rapport with your prospect faster
#2 – Sales intelligence helps you recognize buying signals/cues
#3 – Sale intelligence improves your conversations with prospects/customers
#4 – Sales intelligence helps you identify other stakeholders and influencers in the buying process
Hope you enjoyed this post/video and I look forward to connecting with you further.
If you’re curious about how to get started, click here to schedule a free 20 minute LinkedIn strategy session
“Stop the madness. There’s a better way!”
LinkedIn Marketing & Social Selling Consultant, Trainer, Speaker