I remember it like it was yesterday, I was 7 year old when the original Star Wars opened in the spring of 1977. Since then I have watched them all and will remain a lifetime fan. I am also a huge fan of LinkedIn, as many of you know my story of how I have [...]
First let's start with answering the question, what is social selling? It is the ability to utilize social media/networks to find your ideal customer avatar, build trust with them, which ultimately helps to achieve your sales objectives. Social selling is not limited to just LinkedIn or any social platform for that matter but LinkedIn has developed [...]
Today's buyers are more educated and savvy than ever before and much of that has to do with social media. Studies show that 75% of B2B buyers use social media to make purchasing decisions. In the B2B space LinkedIn is currently the 800 pound guerrilla when it comes to social networking, with over 350 million [...]
It's funny because I speak with CEO's and business owners all the time and the biggest reason they give for not making better use of LinkedIn to grow their business is...TIME. "You don't understand Dennis, I am so busy I just don't have the time." If I had a nickel for every time I heard [...]
