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In this post, I focus exclusively on how to optimize your LinkedIn profile for sales. Not an easy feat but definitely worth tackling. Fact is, your LinkedIn profile can be a powerful lead gen and sales tool but you first have to focus on making a good impression. Remember, when someone lands on your profile [...]
What is sales intelligence? My definition of sales intelligence is data that you can leverage to enhance or increase the opportunity of making a sale! Types of sales intelligence that are readily available via LinkedIn include: In common connections In common groups Educational history Work history Philanthropic and charitable invovlement Influencers they follow Hobbies/interest outside of [...]
(If you can’t hear audio please click the sounds button at bottom right of video) There are a lot of reasons why people fail to get clients on LinkedIn. But after studying 100's of users that cumulatively had over 1 million first level connections I have found the one thing they are all missing is... A [...]
Most LinkedIn users that are interested in leveraging LinkedIn as a way to grow their business fall into one of two categories. A) they have lots of connections but rarely if ever speak to any of them thus get no sales B) a small minority that know how to convert LinkedIn connections into offline [...]
In my previous blog post about 2017’s top marketing strategies, I talked about how trade show marketing is still an important strategy for connecting with prospects and clients in order to grow sales. Today, I want to show you how you can use LinkedIn to get a better ROI from your trade show marketing efforts. [...]
If you've been following my blog you already know that B2B webinars are one of my 5 favorite marketing strategies for 2017. If you aren’t quite convinced, today I am going to share with you how B2B webinars can help you generate highly qualified leads, enhance your brand and create stronger marketing strategies in 2017. [...]
It surprises me how many people do not know the basics on how to effectively use LinkedIn search. In this article I am going to teach you a 5 LinkedIn boolean search tips that can literally save you tons of time by significantly improving the overall relevance of your search results on LinkedIn. This article [...]
Want to know the secret to getting more subscribers, higher open rates, better click throughs, and higher conversions from your B2B email marketing? I know what some of you may be thinking. Email marketing? Isn’t that a little old school for 2017? Wrong. Email is extremely powerful when done right. A recent study by Campaign [...]
With the advent of the internet and proliferation of social media, B2B marketing, B2B lead generation and even B2B selling has changed dramatically in the last 10-15 years. Hard to believe but LinkedIn started back in 2003 and beyond recruiting has become the go to source for B2B content marketing, lead generation and yes sales. [...]
